Hidden Valley Food Products Company Wins 2025 Dressing of the Year From the Association For Dressings & Sauces for its Sweet BBQ Ranch
Scottsdale, AZ – The Association for Dressings & Sauces (ADS) named Hidden Valley® Food Products Company’s Sweet BBQ Ranch winner of its Dressing of the Year Award. The announcement was made October 5th during the ADS 2025 Annual Business Forum in Scottsdale, Arizona.
The Hidden Valley® Sweet BBQ Ranch is a sweet and smoky barbecue twist on America’s favorite ranch*. Dip, dunk or drizzle rich ranch flavor every time you enjoy your favorite snacks, meals and side dishes. Available in Easy Squeeze bottle, for less mess and less drips.
Hidden Valley® Sweet BBQ Ranch was developed by listening to consumer insights on flavor exploration and convenience, incorporating classic and craveable flavors into a unique ranch formula. It was then brought to life through close collaboration between R&D and manufacturing by translating consumer needs into creating Hidden Valley® Sweet BBQ Ranch, said Dr. Ritu Mishra, Associate Research Director, at Hidden Valley® Ranch.
Christine Cheng, Lead Scientist, working on Hidden Valley Sweet BBQ Ranch shared that every step of the way, from lab benchtop to plant production, our cross-functional team was focused on bringing superior experiences and joy to our consumers.
This is the second year in a row that Hidden Valley® Ranch has received the Dressing of the Year Award from the Association for Dressings & Sauces.
The Dressing of the Year award is presented by ADS to recognize and celebrate truly innovative and delicious products. Nominations for the award were received earlier in the year and attendees of the 2025 Technical Meeting in Denver, Colorado, voted via blind taste tests, based on the dressing deemed to have the best overall taste.
“Hidden Valley® continues to be an industry leader in innovation, introducing new flavors while maintaining the quality consumers trust year after year. We are proud to honor them with this award once again,” said Jeannie Milewski, President of The Association for Dressings & Sauces.
About Hidden Valley ®
Founded in 1954, Hidden Valley® Ranch is the nation’s original ranch® dressing brand and America’s favorite ranch.*. Bottled Hidden Valley® Original Ranch® and Hidden Valley® Ranch Seasonings & Packets come in a variety of flavors and forms for fans to enjoy the ranch flavor they love across all mealtime and snacking occasions. Hidden Valley® Ranch products, including Hidden Valley® Original Ranch® Seasoning, Dressing & Dip Mix, Hidden Valley® Restaurant-Style Ranch Dressing Recipe Mix, Plant Powered Hidden Valley® Ranch Topping & Dressing and more, can be found in grocery retailers nationwide and online.
* BASED ON IRI UNIT SALES DATA L52WE 08/25/24 FOR HIDDEN VALLEY ORIGINAL RANCH.
Follow us! www.instagram.com/hidden.valley/ and www.tiktok.com/@hiddenvalleyranch. Learn more at HiddenValley.com.
About The Association of Dressings & Sauces (ADS)
Founded in 1926, the Association for Dressings & Sauces is an international trade association representing manufacturers of salad dressing, mayonnaise, and condiment sauces as well as suppliers of raw materials, packaging and equipment to the industry. Its purpose is to serve the best interests of industry members, its customers, and consumers of its products. For more information about ADS, visit the Association’s website or follow ADS on Twitter, Instagram, Facebook, or LinkedIn.
