2019 Annual Meeting - The Association for Dressings & Sauces

2019 Annual Meeting

ADS annual meeting 2019 Banner
Join your ADS colleagues for an enjoyable and educational meeting in Austin, Texas at the JW Marriott Austin.  If you’re making dressings, sauces or other condiment products or supplying to those who do, this is an event you don’t want to miss.

The program features a line up of speakers on subjects including Food Strategies for Winning with Millennials, Generation Z and Baby Boomers;  Consumer Trends; Marketplace Disruption; and Sustainability. For more on speakers, click Program or choose Schedule for a complete list of activities. To register, click Registration.

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NOTE:  Times are subject to change.  Consult onsite final program for exact times and room locations.

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Friday, October 4, 2019  
2:00 – 4:00 p.m.Membership Advisory Council Meeting – Room 305
4:00 – 5:30 p.m.Packaging Committee Meeting* – Room 310-311 *open to observers
6:30 – 9:00 p.m.Board of Directors Reception and Dinner
Saturday, October 5, 2019  
8:30 a.m. – 12:00 p.m.Executive Technical Board Meeting – Room 307
12:00 – 4:30 p.m.Board of Directors Luncheon Meeting – Room 310-311
6:15 – 6:30 p.m.Meeting Check-In – Salon Foyer
6:30 – 9:00 p.m.Welcome Reception & Awards Dinner – Salon A-C
Sunday, October 6, 2019  
7:00 – 8:00 a.m.Group Breakfast – Salon D
8:00 a.m. – 11:30 p.m.General Session – Salon A-C
9:00 – 10:00 a.m.Spouse  Breakfast – The Corner Restaurant (Hotel Restaurant)
12:00 – 4:30 p.m.

BBQ + Brew Tour (Advance registration required)
Meet in hotel lobby at 12:00 p.m.

5:30 – 7:00 p.m.Culinary Challenge & Reception  (Dinner on your own) – Salon D
Monday, October 7, 2019  
7:00 – 8:00 a.m.Group Breakfast – Salon D
8:00 – 11:30 a.m.General Session – Salon A-C
12:00 – 3:30 p.m.Tour – Twisted Texas Brunch Bus Tour (Advance registration required)
Meet in hotel lobby at 12:00 p.m.
6:30 – 9:00 p.m.Closing Reception and Dinner – Salon D


Scheduling of Non-ADS Functions

Please remember that no events are to be scheduled to conflict with official ADS events.  This would include hospitality suites, special breakfasts or dinners, recreational activities, including transportation and similar events.

Open Committee Descriptions

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Packaging Committee

While you’re in Austin, you are welcome to attend the Packaging Committee Meeting, which is open to all Meeting attendees.  The mission of the Packaging Committee is to address the packaging/ packaging system needs of ADS members and to provide a forum to review packaging-related topics.  The group meets twice a year during the Annual and Technical Meetings.  The Committee will evaluate the development of a troubleshooting guide on semi-rigid cups.  In addition, the Committee will consider speaker topics for the April 2020 Committee meeting.  An update on these projects will be provided during the October 4 Committee Meeting.


Saturday, October 5

6:30 – 9:00 p.m.

Opening Reception & Awards Dinner

Winners of the 2019 awards, Dressing, Sauce and Package of the Year will be announced during the Opening Dinner!  You do not want to miss this special event to honor and recognize our 2019 award entrants and recipients!

2018 Award Winners

George Arbocus and Steve Dabrow2



Sunday, October 6

8:00 a.m. – 11:30 p.m.

State of the Association

Brian Dick
Golden State Foods
ADS Chair of the Board

Food Strategies for Winning with Millennials, Gen Z & Boomers

Jeff Fromm
FutureCast, LLC

Back by popular demand, Jeff Fromm will help ADS’ Annual Meeting attendees understand how Gen Z (born 1996-2010) are driving a new era of empowered consumerism, rewriting the rules for brand behavior through their “old school” values, new American pragmatism and desire to co-create their favorite brands.

Culinary Innovation Process


Chef Jeff Haines
Bonduelle Fresh Americas/Ready Pac Foods

Join Chef Jeff as he provides an update on consumer eating habits, flavor trends and best practices for dressing and sauce suppliers that contribute to successful and timely innovations.

ADS Communications Update

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Stan Samples
Kellen Communications

ADS’ Director of Communications will share results to date of ADS’ 2019 communications program and what promotions are being planned for 2020.

Culinary Challenge Networking Event & Reception
Don’t miss this year’s Culinary Challenge as you watch some of your fellow ADS colleagues work with a chef to develop a culinary creation. In addition to much fun and laughter, this event will provide manufacturers and suppliers a means to search out new contacts and strengthen current relationships. Winning team will select a local food charity to receive $500.

Monday, October 7

8:00 a.m. – 11:30 p.m.

Marketplace Disruption and Personal Development

Tom Morrison
Over Mr. Morrison’s 20+ year career as a trade association CEO, he has been a student of marketplace disruption, as well as personal development. Tom’s session will help ADS member companies understand the where, how, and why market disruption happens and how to lead it.

Sustainability in the Dressings and Sauces Industry

Tim Greiner

Tim Greiner
Pure Strategies, Inc.

Co-Founder and Managing Director of Pure Strategies, Inc., Tim Greiner, will review the consumer, brand and retailer trends driving sustainability in the industry.  He will review ingredient sustainability priorities, manufacturing best practices, consumer trends and the efforts of retailers to drive sustainability into their supply chains.



How to Register for the Meeting 

Online registration for the 2019 ADS Annual Meeting has been closed.  Please contact Headquarters at 678/298-1181 for assistance.

In accordance with Association policy, the participants underwrite the entire cost of the Annual Meeting.  The registration fee covers group meal functions and receptions, speakers’ fees, audio/visual equipment, entertainment and decorations, stationery and printing costs, web-related expenses, programs, staff travel, office costs and all expenses incurred in planning and coordinating the Meeting.  (Please register by Friday, August 15 to qualify for special advance registration fees.)

Registration Fees:

 On or Before August 15:After August 15:
Cancellation Fee$100.00$500.00
Texas BBQ and Brew Tour$150.00$150.00
Twisted Texas Brunch Bus$120.00$120.00

In the event you must cancel your registration, cancellation fees apply as outlined above.  After September 20, all fees are non-refundable.  

*Non-member companies may attend one Annual or Technical Meeting to become familiar with the Association.  The difference between member and non-member registration fees for the Annual or Technical Meeting is applicable to dues if received within sixty (60) days following the Meeting attended.

Note:  ** Your spouse/companion must be registered for the Meeting to participate in any social event. Included in the spouse/companion registration are all social functions (Welcome reception and Awards Dinner, two breakfasts, tours and Closing Reception/Dinner). If your spouse/companion is employed by the member company, they must pay a full member registration fee.

Attendee List

Attendee List

Wonder who’s coming?  See the attached list of attendees!

Special Events

Special Events

During the registration process, please check the optional activities below if you would like to participate.  Payment must be included with your online registration.  No substitutions allowed.  Activity fees are fully refundable until August 28.  No refunds will be given after that date.

Texas BBQ + Brew Tour
Cost per person:  $150.00 (includes lunch)

Maximum number allowed: 30 participants

At the conclusion of Sunday’s General Session, join friends for a BBQ & Brew culinary tour. The shuttle will depart at 12:30 pm for a stop at one of Austin’s legendary BBQ joints for a behind-the-scenes tour by the pit master himself to learn the secrets of Texas BBQ. Learn how BBQ came to the Lone Star State, the cooking techniques that make it unique, and the reasons it is considered the best in the world. Then move on to enjoy a beer flight at one of two local craft breweries while you enjoy a BBQ picnic and brewery tour.

Twisted Texas Brunch Bus
Cost per person:  $120.00 (includes lunch)

Maximum number allowed: 34 participants

On Monday afternoon, hop aboard the Twisted Texas Brunch Bus for a mobile culinary tour of Austin’s hottest brunch spots. On board the bus, live entertainment will be provided by a local Austin band with fun, feisty history and local lore about each brunch stop. Delicious samplings of Austin’s best brunch items include breakfast tacos, chicken and waffles, and Czech-style kolaches with an adult beverage at each stop.

If you want to explore the Austin area on your own, here is a link to area activities and attractions.

For dining options on Sunday evening, here is a link to local restaurants.

Monday Night Closing Reception and Dinner

You haven’t said your goodbyes yet so get ready for another evening of true ADS camaraderie. This farewell event will boast a local band to accompany your networking activities and build on the many relationships you have formed and nurtured during this Annual Meeting. This event is included with your registration fee.

Sponsorship Opportunities

ADS is offering sponsorships for many of the functions and events that take place at its Annual Meeting.  Sponsorships are available to all members, Manufacturers and Suppliers, and provide a unique opportunity to create added visibility and name recognition for your company, products and services.

Sponsorships for each of the individual functions and events noted below will be on a first-come, first-served basis.  You can select and pay for your sponsorship online when registering for the Meeting or contact Jacque Knight to pre-select your sponsorship.

Sponsor Guidelines

  • Diamond Sponsorship cannot be sponsored by the same company in consecutive years, unless it is available at the published deadline.
  • Sponsorship limited to one (1) item per company per Meeting.
  • All sponsorships are based on a first-come, first-served basis, taking into consideration the information contained in Point 1 above.
  • All promotions will be provided by ADS as outlined in the Sponsor Levels and Benefits document.  No giveaways allowed.
  • If payment for sponsorship is not received within 30 days of commitment, the sponsored activity will be placed back in the sponsorship offerings.

Sponsor Levels



Sponsor Level







Diamond (1)


Room Key Access Card – SOLD
Emerald (2)


Saturday Evening Awards Dinner – SOLD

Monday Evening Closing Dinner – SOLD

Ruby (4)


Saturday Evening Reception – SOLD

Sunday Evening Reception – SOLD

Sunday Evening Culinary Challenge

Monday Evening Reception

Sapphire (5)


Sunday Morning Breakfast

Speaker Sponsor (Sunday) – SOLD

Monday Morning Breakfast

Speaker Sponsor (Monday) – SOLD

Badge Lanyards (with ADS logo)

Amethyst (4)


Coffee Break (Sunday Morning-General Session) – SOLD

Sunday’s Texas BBQ+ Brew Tour

Coffee Break (Monday Morning-General Session) – SOLD

Monday’s Twisted Texas Brunch Bus



 ADS Sponsor Levels and Benefits

Diamond (1)
Room Key Access Card
  • A 50% reduction in the Annual Meeting registration for one (1) member*
  • Inclusion in the ADS Final Program for the Annual Meeting
  • Inclusion of company logo, along with ADS logo, on key cards for event
  • Inclusion in rolling PowerPoint displayed during General Session walk-in and breaks
  • Recognition from the podium during General Session
  • Sponsor ribbon on badge
  • Mention in pre-meeting ADS Newsletter Heads Up!
  • Mention in Annual Meeting Wrap-Up communication sent to all ADS members
Emerald  (2)
Saturday Awards Dinner
Monday Closing Dinner
  • Each sponsorship receives complimentary hotel accommodations (room charge and tax) for one (1) night during ADS Annual Meeting.* Incidentals at the expense of attendee.
  • Inclusion in the ADS Final Program for the Annual Meeting
  • Signage at event
  • Inclusion in rolling PowerPoint displayed during General Session walk-in and breaks
  • Recognition from the podium during General Session
  • Sponsor ribbon on badge
  • Mention in pre-meeting ADS Newsletter Heads Up!
  • Mention in Annual Meeting Wrap-Up communication sent to all ADS members
Ruby  (4)
Saturday Reception
Sunday Reception
Monday Reception
Culinary Challenge
  • Each sponsorship receives complimentary tour for one (1) person offered on Sunday.*
  • Inclusion in the ADS Final Program for the Annual Meeting
  • Signage at event
  • Inclusion in rolling PowerPoint displayed during General Session walk-in and breaks
  • Recognition from the podium during General Session
  • Sponsor ribbon on badge
  • Mention in pre-meeting ADS Newsletter Heads Up!
  • Mention in Annual Meeting Wrap-Up communication sent to all ADS members
Sapphire  (5)
Breakfasts (2)
Speaker Sponsor (2)
Badge Lanyards with ADS logo (1)
  • Inclusion in the ADS Final Program for the Annual Meeting as a general sponsor
  • Signage at event
  • Inclusion in rolling PowerPoint displayed during General Session walk-in and break on appropriate day
  • Recognition from the podium during General Session
  • Sponsor ribbon on badge
  • Mention in pre-meeting ADS Newsletter Heads Up!
Amethyst  (4)
Coffee Breaks (2)
Tours (2)
  • Inclusion in the ADS Final Program for the Annual Meeting
  • Signage at event
  • Inclusion in rolling PowerPoint displayed during General Session walk-in and breaks on appropriate day
  • Recognition from the podium during General Session
  • Sponsor ribbon on badge

* No substitutions allowed.



This year’s Annual Meeting will be hosted at the JW Marriott Austin in Austin, Texas.  Unmatched genuine service in an aspirational and energetic atmosphere.  This upscale venue is conveniently located downtown with walkable access to the many offerings in the “Live Music Capital of the World”.

JW Marriott Austin
110 East Second Street
Austin, Texas  78701
Phone:  (512) 608-4203
Reservations: (888) 236-2427

Making Hotel Reservations at JW Marriott Austin:
Accommodations are available in the ADS room block at a special discounted group rate.

Single/Double Rooms, Run-of-House – $309 + tax*
* State & local taxes are currently 15.6%

ADS Members are encouraged to make hotel reservations as soon as possible.  The above-discounted rates are not guaranteed and are available on a first-come, first-served basis.  Register early to ensure you have a room within the ADS block at the discounted rate.

To reserve via phone, call Group Reservations at (888) 236-2427 or reserve online at: https://book.passkey.com/go/ADS2019AnnualMeeting

Whether making reservations via phone or online, it is important to identify yourself as a member of The Association for Dressings & Sauces (or ADS) group.  A credit card name and number is needed to guarantee the reservation, however, your card will not be charged until checkout.  Cancellation of reservations shall be accepted by the JW Marriott Austin, without penalty, up to 48 hours prior to date of arrival.  Please remember you are responsible for both reserving and canceling your own hotel reservations.

Identifying yourself as part of ADS or The Association for Dressings & Sauces group helps place you in the ADS room block in either hotel.

Booking your room in the ADS block is extremely important because the Association, on behalf of the members, has committed revenue to the hotel for a specified number of hotel rooms. If ADS does not use the specified number of hotel rooms, which can happen when attendees book in other hotels or outside of the ADS block, the Association may be monetarily penalized for un-booked hotel rooms in our block. We appreciate your willingness to assist us in avoiding unnecessary penalties by booking in the meeting hotel and identifying yourself as part of the ADS group when making your reservation.


On-property, self- parking is $32 ++/day. Valet parking is $45 ++/day with in/out privileges.

Hi-speed internet access in guest rooms is $14.95 + taxes/day. Accessibility to Fitness Center is complimentary to in-house guests.

Check-in is 3:00 p.m. and check-out is 11:00 a.m.

Travel Info


Austin-Bergstrom International Airport is approximately 26 miles (40 minutes) from the JW Marriott Austin and is served by 15 domestic airlines including American, Delta, Southwest and United.

Delta Air Lines Discount

Delta Air Lines is offering special discounted* airfares for ADS Meeting attendees.  Discounts vary, depending on the class of ticket purchased, up to 10% off the fare for both domestic and international travel.

To take advantage of these Travel Discounts for both domestic and international travel:

  • Visit the Delta Airlines website and click the Advanced Search link at the bottom of the “Book a Trip” box.
  • Complete the required fields, and enter meeting code NMSE9“.
  • You may also call Delta Meeting Network® Reservations at 1-800-328-1111, Monday – Friday, 7:00 a.m. – 7:00 p.m. Central Time.  (Please use the same phone number to make changes to an existing Delta Meetings Network reservation.)

*Please note the following:

  • Fare rules will determine eligibility.
  • Discounts vary, depending on the class of ticket purchased, and apply to round trip travel only.
  • For domestic programs, the two lowest class tickets (X & V) are not eligible for a discount.
  • Not valid with other discounts, certificates, coupons or promotional offers.
  • One free name change per passenger and additional name changes permitted at $200 USD / $200 CAD on select fares. (Domestic travel only)
  • One free name change per passenger and additional name changes permitted at $175 USD / $175 CAD on select fares. (International travel only)
  • If using a travel agent, please contact association staff for assistance.


Carey Ground Transportation Discount

  • Go online here: www.carey.com and create an account with Carey.
  • Make reservations for your ground transportation including your pickup location, time, flight information, etc.
  • After entering your travel details, select continue. Select “Yes” for Promo Code, and enter code (KLATAS), select Apply & Continue to your vehicle selection, then “review and confirm” to enter payment information.

You can also download the app on an iPhone or Android device.

Driving Directions from Austin-Bergstrom International Airport:
Take Presidential Boulevard to exit the airport.  Turn left onto E. State Highway 71 Service Road.  Travel 0.2 miles and take the ramp on the left to TX-71W.  Travel 5.1 miles and exit onto I-35 N/US-290 toward Waco.  Travel 3.5 miles and take Exit 234B toward Cesar Chavez/2nd-4th Street.  Merge onto I-35 Frontage Road.  Travel 0.1 miles and turn left onto E First Street/E Cesar Chavez Street.  Travel 0.5 miles and turn right onto N Congress Street.  Take the 1st right onto E 2nd Street/W Willie Nelson Boulevard.  The hotel will be on the left.

Business Meetings

Please refer to the Schedule of Events for a complete listing of all meetings.  The General Business Session on Sunday and Monday are from 8:00 to 11:30 a.m. These informative sessions are open to all registrants.

The Board of Directors, the Executive Technical Board and the Membership Advisory Council meetings are open only to the appointed members of those committees. The Packaging Committee is open to all registered delegates.  See the Schedule of Events for details.

Weather and Dress

Average temperatures in October range from the mid 80os to the low 60os at night.  The monthly average precipitation in Austin for the month of October is 3.4 inches. Business casual is the attire for all ADS business functions.  Be sure and pack a light jacket or sweater for walkable tours, as well as a good sunscreen.  Sunglasses and a hat are also a good idea.

Contact ADS

Contact ADS

3200 Windy Hill Road, SE
Suite 600W
Atlanta, GA 30339

Phone: (678) 298-1181
Fax: (404) 591-6811
E-mail:  [email protected]
Website:  www.dressings-sauces.org

Members-Only Website:  www.adsmembers.org

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The Association for Dressings and Sauces is managed by Kellen (www.kellencompany.com).  Kellen is a leading professional global services company providing association management, strategic consulting and customized solutions to a substantial and diversified client base that includes associations, societies, foundations, charities, corporations and entrepreneurs.  Founded in 1964, the firm maintains offices in Atlanta, Chicago, Kansas City, New York, Washington, D.C., Brussels and Beijing.

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