Trying to Get Kids to Eat Healthier? Don't Tell Them Veggies are Good for Them

Eureka Alerts | July 22, 2014
According to a new study in the Journal of Consumer Research, kids are less likely to consume a food once they hear that its healthy. This theory was tested on children, ages 3-5, and found that children consumed less of a food when told it would make them strong. In conclusion, the study recommends for brands to market the positive experience associated with eating the foods and de-emphasize the health benefits. Click here to read full article.